They are older than Generation Y, the Millennials, and younger than the Baby Boomers Generation, having been born between 1965 and 1980.
They outspend all other generations, according to the US Labor Department.
This is because of their current stage of life.
They're probably making the most money they've ever made.
They're most certainly at the pinnacle of their field.
Many people are starting families.
They're probably planning on retiring in the near future.
They are also more likely to be in debt than previous generations and to be preoccupied with all of the above.
If you want to find a count of Gen X in your target market GoLeads can help. We have a database of Gen X households in every state and metro in the US. Our databases are updated regularly to make sure you have the most up to date and accurate list of Gen X households.
Call us at 402-334-1824
