January 2018
How to Tailor an Email Marketing Campaign to Existing Customers

Email marketing is a great way to reach new customers. And while landing new customers is an outstanding reason to use email marketing, it isn’t the only one.

Customer loyalty is another reason to employ email marketing. After all, customer loyalty is essential to the success of any business. Further, it is much more expensive to obtain a new customer than it is to retain a current one. And according to a recent study, email marketing did more to promote customer loyalty than Readmore

September 2017
The Four Most Successful Lead Generation Strategies of 2017—and Likely 2018

As the year end approaches, it is a good time to reflect on what marketing methods have proven most effective over the course of the past year. With B2B lead generation marketing budgets expected to increase by approximately 5 percent in 2018, it is important to know which techniques are working so that you know where to invest your marketing dollars.

So what were the clear winners in 2017 when it came to B2B lead generation tactics? Read on to find out and to learn more about how these tactics can help make 2018 your business’s most successful year ever.

1. Content Marketing. It seems cliché by now but content really is king. Well-written content that connects, educates and inspires its readers will establish you as a thought leader in your industry. It also will do wonders for your SEO ranking so people can find you online. Finally, it will increase the number of prospects who reach out to you instead of the other way around. What’s best? The cost-per-lead is very reasonable.

2. Email Marketing. Email marketing continues to be a force unlike any other in the world of lead generation. Part of its appeal is its versatility. Use it to promote your blog, sales event or just to connect with customers and prospects. Make sure it includes a killer call-to-action and there is virtually no end to the success you can achieve with this type of marketing. In fact, email marketing has been shown to be one of the best ways to nurture leads.

3. Pay-Per-Click. On. . . Readmore

September 2017
Why Digital Marketing Can Make or Break Small Businesses

Digital marketing is no longer optional for small businesses. Instead, digital marketing can literally make or break a small business.

While many small businesses still staunchly believe that their business can thrive without digital marketing, this is simply not true. From social media to online reviews to local online searches, you either adopt digital marketing or you face extinction.

Talk to small businesses owners who are resisting digital marketing tactics and you often will discover an individual who is overwhelmed at the idea of going digital. Most of them will tell you that they simply don’t believe that they have the time to learn about every digital platform, nor can they afford to effectively market on all of these platforms.

The good news is that there is no need to “do it all” when it comes to digital. Instead, the key is to develop a marketing strategy that allows a business to do only what makes the most sense for their business. Of course, there are a few things that a small business must do in this digital age.

The first thing that a small business must do is to optimize their business’ website for local searches. After all, if you are a hair salon in Columbus, Ohio, there is no reason to try to attract customers from across the country.

The key to getting noticed locally is to optimize title tags and meta-descriptions on your website so that they include the name of your city or town. You also need to make sure that you are listed on leading directories li. . . Readmore

August 2017
The Latest in B2B Marketing Trends: A Mid-Year Update

If you are a B2B marketer, you are likely always on the lookout for news ways to fill your sales funnel. After all, lead generation is the lifeblood of any business.

While most articles on the latest trends in marketing usually hit around the New Year, we thought we would mix things up a little and do a mid-year assessment of what are the hottest trends in B2B marketing right now. After all, things change quickly in the marketing world so it is important to know how to best promote your B2B brand throughout the year.

1. Channel Integration. It is always tempting to focus on individual channels that seem to work well for your B2B brand. However, integration of channels can do wonders for your brand. No longer does it make sense to spend all of your marketing dollars on email marketing, for example. Savvy B2B marketers understand the importance of integrating email marketing with web optimization and social media—or whatever combination works best for their particular brand.

2. Personalization. Individual interactions are all the rage. Providing seamless, unique experiences for customers that is both user-specific and time-sensitive leads to huge bumps in ROI.

3. Account-Based Marketing. Account-based marketing involves getting more personalized information from users. The more personal information you can get from users, the better you can customized their experiences which means they will remain on your website longer and visit it more often.

. . . Readmore

May 2017
Three Ways to Break Through the Cluttered Content Marketplace
Many businesses are using content marketing to promote their business online. This is no surprise given the many ways these businesses can use content marketing to leverage their brand. From allowing a business to be seen as thought leader in their industry to capturing leads to building brand loyalty, content marketing is the name of the game.
Unfortunately, your business is not the only one that knows this. As a result, your target audience is relentlessly being bombarded with online messages. So how is a business to stand out? What follows are three strategies to help you get noticed and stand out from the crowd.
1. Know your audience. You must do more than just create content. Make no mistake, posting content that doesn’t connect with your target audience is as pointless as not posting any content at all. Think of it this way: Is your content entertaining? Great. But is it entertaining to your specific target audience? It better be or it won’t do a thing for your business. Does your content tell stories that your target audience wants to hear? Does it solve the problems your target audience is experiencing? If the answer to these questions is no, then your content is nothing but clutter your target audience will tune out. What’s worse, your target audience will come to see your business as a nuisance they want to avoid.
2. Think in terms of maximum engagement. Is your content merely consumed by your target audience? If so, it’s not doing its jo. . . Readmore
April 2017
The Best Ways to Market Your Small Business in 2017

The Best Ways to Market Your Small Business in 2017

If you are looking for the best ways to market your small business, you need to know what the latest trends in marketing are right now. The problem is, it can be difficult to distinguish an important trend from a passing fad.

While you want to be on top of the latest trends, you also must be aware of what really works. Usually the answer is a combination of the hot new trends and the more tried-and-true methods. It also is important to remember that what is hot today may not be hot tomorrow.

So what is hot today? According to many marketing experts, in 2017 the following marketing techniques will gain small businesses the most traction with customers and prospects.

1. Quality Blog Posts: Not only will a quality blog aid your SEO efforts, it will help you acquire new leads. While it is important that you update your blog on a regular basis, quality always trumps quantity so make your blog posts worth reading. In other words, every blog needs to connect, educate and inspire.

2. Social Media Advertising: Targeted ads can do wonders when it comes to acquiring qualified leads. Facebook is one example of a social media site that allows businesses to specify what audience a specific ad will reach. These ads also allow a business to track the specific behaviors of its target audience and then tailor its efforts in light of this information.

3. Mobile Marketing: Mobile marketing has been all the rage for some time and it shows no signs of slow. . . Readmore

February 2014
Market Your Business the Smart Way with Email Marketing

Email marketing is a great way to market your business. And when done correctly, an email marketing campaign can have a hugely positive impact on a business. Despite this fact, many business owners are not convinced that an email marketing campaign is right for their product or service.

Part of the hesitation on the part of these business is owners is the fact that they aren’t sure exactly what specific benefits an email campaign can offer. They are told that an email campaign is a great marketing strategy but they don’t know why this is so. So why is it? What follows are some important benefits of email marketing.

  1. You are able to educate your target audience. Slowly but surely a potential customer is learning who you are and can warm up to you over time. The same goes for the products or services you are promoting in your emails. You are no longer some stranger trying to sell them something – they have seen you in their inbox and feel that they “know” you.
  2. Your customers feel that you value them because you contact them between sales. This tells your customers that you are interested in keeping them satisfied and don’t disappear until they are purchasing something from you.
  3. You gain valuable feedback. People are more likely to tell you exactly what they think of your product or service when they don’t have to tell you directly to your face or over the phone. That means you get more honest feedback.
  4. Readmore
December 2013
Email Marketing a Must for Small Businesses

Recent studies show that more than 70 percent of small businesses say that email marketing makes up the majority of their marketing plan. Email is everywhere these days. Whether for personal or business use, almost everyone has an email account. That’s why email marketing makes such good sense – especially for smaller businesses and companies who are unable to afford a multi-media marketing campaign.

In light of this fact, you would think that every small business would be using email to raise awareness of their brand and increase sales. However, many small businesses are under the mistaken impression that implementing an email campaign is more hassle than it’s worth. In reality, however, email marketing is one of the most cost-effective and least complicated forms of marketing you can choose for your business.

What’s more, email marketing offers a better return on investment than almost any other type of marketing strategy. That’s because the money spent on email marketing is minimal compared to other forms of marketing. Think about how much you would spend to produce and air a 30-second radio commercial and it is easy to see why an email campaign makes such good sense.

Email marketing also will boost your company’s social interaction. Social media is what is hot these days and email is one great way to connect with your customers. Email allows you to post links to your social media sites like Facebook and Twitter and your customer can share your email with friends, family, and business ass. . . Readmore

March 2012
5 Ways to Create an Effective Email Marketing Campaign

5 Ways to Create an Effective Email Marketing Campaign

Creating an effective email marketing campaign isn’t easy, but it is necessary. If you don’t think it through and have a plan, your emails will fall short of your goal. They may even backfire and cause your clients and prospects to leave you. An effective email marketing campaign should excite and inspire leads and customers to take action and want more from you. Improve your results by building an effective email marketing campaign using these 5 tips.

1.       Create an Editorial Calendar: Sending out inconsistent messages and unrelated marketing efforts is chaotic and confusing to your prospects. Lack of direction results in lack of sales, lack of connection and wasted efforts. Create an editorial calendar to follow during your campaign. Know when you’re running which promotion, who your target audience is and how you will make each email a cohesive unit within your marketing efforts.

2.       Provide Something of Value: Your email marketing campaign should keep you in front of your customers, but to make it effective, have it contain something of value. Asking your prospects to buy your goods or try your services isn’t enticing and will likely result in ignored emails. Include valuable, related links in your messages, tips and tricks relevant to your clients’ i. . . Readmore

January 2012
Improve Your Business

GoLeads understands that every business wants to be successful. We also know that many businesses don’t have the tools to reach the level of success they want. We want to help you succeed, so we’re sharing some tips and tricks we use that boost our business success. For more information on how to manage your business’s success, call us at: 402-334-1824, or go to our website: http://www.goleads.com.


  • Never stop prospecting! Share your business information with your meal server, banker, fellow vacationer, babysitter, dry cleaner, etc…You never know who needs your products and services!
  • Remain relevant with your customer. Commit to a consistent schedule of social media, traditional marketing campaigns and over-the-top customer service. Not only will this put you in front of your target market, it will keep your company engaged with past and current clients.
  • Sell your customer what they NEED, not what you have. Listen to your customer, understand their goals and objectives and “partner” with them to make their business the best it can be. Working together, you’ll both find success. 
  • Exceptional customer service and friendly employees will bring your business more success than amazing products and automated voice messaging.
  • Today is the prime time to connect with your clients and prospects. Call or send a short note, thank them for their business and let them know you look forward to working with them.
  • To stay on top in 2012, increase your social media marketing, video marketing and online content marke. . . Readmore
Or Call Us at 402-334-1824