Love them or hate them, if you are a B2B marketer, tradeshows are vital to your business. In fact, according to a recent survey of B2B marketers, such events are rated by participants as their most effective lead generation tactic.
So why is it that some tradeshow booths are swarming with people while others barely get one or two visitors? The difference is strategy. Like anything else in sales and marketing, without a solid strategy your chances of success are very low. If you want to make sure that your tradeshow is a success, here are some important strategies you need to employ:
1. Have a concrete goal. Before attending any tradeshow, ask yourself why you are there. Do you want to generate buzz? Launch a product? Capture sales leads? Whatever your goal, make sure everything about your tradeshow helps to accomplish that goal.
2. Get the word out. If you wait to spread the word about your booth until the event, you might as well pack up and go home. A multi-media approach including social media, press releases, and even blog posts are great ways to let people know about your tradeshow far ahead of time. You also should personally invite customers and prospects and tell them to come see you at the tradeshow.
3. Location, location, location. Plan early and get a copy of the exhibit hall layout. While you may have to pay more for a premium location and adequate space, it is worth it. Most importantly, don’t. . .